Gulabad Insights
Thinking for a world of better care.
Clear perspectives on consumer needs, purposeful products and the partnerships moving everyday care forward.
Explore the journalFMCG product information: what retailers and distributors need to sell with confidence
Reliable FMCG product information connects the pack, catalogue, sales team and retailer. Use this practical framework to prepare cleaner trade conversations and fewer corrections.
Read the featured perspectiveThe latest thinking
Ideas with everyday relevance.
Research-led perspectives for consumers, trade partners and teams building the next generation of purposeful FMCG brands.
How to read laundry care labels and build a better wash routine
A better laundry routine starts before detergent is measured. Learn how garment labels, sorting, load size, product directions and drying choices work together.
Read perspectiveCleaning vs disinfecting: a safer way to care for household surfaces
Cleaning and disinfecting are not interchangeable. Learn what each does, when routine cleaning may be enough, and how to use stronger products more safely.
Read perspectiveHandwashing at home: how to make good hygiene easier to repeat
Effective hand hygiene depends on more than knowing the steps. Design practical handwashing points, supplies and family cues that make the routine easier to repeat.
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